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Sustainable Tourism Diploma
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Caribbean · Now Open for RegistrationDiploma Cohort · Jamaica
Reggae diplomacy, Blue Mountain ecology, Caribbean leadership.
Kingston (UNESCO Creative City)
Capital
Blue Mountain · 2,256m
Highest Peak
4.3 million
Annual Visitors
Since 1962
Independent
About Jamaica
A Country Worth Studying
Jamaica is a global cultural superpower — birthplace of reggae, dancehall, and the Rastafari movement, and a Caribbean leader in tourism scale, sport, and creative industry. It is also one of the most studied destinations in the sustainability literature.
The third-largest Caribbean island, Jamaica spans tropical coastline, the Blue Mountains (highest peak 2,256m), karst highlands, and the historic Cockpit Country — Maroon territory and a global biodiversity hotspot.
Why the Department Chose Jamaica
Academic Rationale
Jamaica was selected because it confronts the central tension in modern tourism: massive visitor numbers versus deep cultural and ecological value. Studying Jamaica is studying how to lead a mature tourism economy without surrendering its soul. Faculty draws directly on Jamaica's own pioneering Sustainable Tourism Master Plan.
Field Sites & Cultural Anchors
Landmarks of Jamaica
Each cohort visits a curated selection of these sites — heritage, ecological, and cultural — for guided fieldwork and on-site lectures.
NatureBlue Mountains National Park
UNESCO World Heritage Site. Origin of the world's most prized coffee and a Maroon cultural landscape.
UrbanKingston — UNESCO Creative City
The first city in the Anglophone Caribbean designated UNESCO Creative City of Music. Cohort base.
HeritagePort Royal
The submerged 17th-century pirate city — Caribbean archaeology's crown jewel and a heritage-tourism case study.
CoastalDunn's River & Coastal Heritage
Iconic Ocho Rios cascade and the north-coast tourism corridor. The cohort examines visitor-management models here.
NatureYS Falls & Cockpit Country
Karst rainforest, Maroon territory, and a globally significant endemic species reservoir.
CulturalReggae & Rastafari Heritage
Trench Town Culture Yard, the Bob Marley Museum, and Rastafari Indigenous Village — culture as economic engine.
The Jamaica Cohort
Programme Details
Dates
15 – 30 November 2026
Host City
Kingston, Jamaica
Host Venue
AC Hotel by Marriott Kingston
Awarding Body
World Global University · United Kingdom
Cohort Highlights
Kingston Blue Mountains 15 Days Intensive
Diploma Inclusions
What Your Tuition Covers
Official Diploma Certificate
Internationally recognised qualification awarded by World Global University.
Full Academic Materials
Course books, case studies, and digital library access throughout the cohort.
Expert Faculty
International professors alongside host-country practitioners and policy makers.
Certification Ceremony
Formal graduation in academic regalia at a flagship local venue.
Official Transcript
Detailed academic record listing all modules, grades, and capstone outcomes.
Visa Support Letter
Institutional invitation letter coordinated with host-country immigration.
Country-Specific Academic Programme
What you will study in Jamaica
The 15-day diploma architecture is shared across cohorts. The capstone briefs, field-study sites, and partner institutions below are specific to the Jamaica programme.
Learning Outcomes
- Analyse Jamaica's positioning as a UNESCO Creative City of Music and the policy mechanics of cultural tourism.
- Apply UNESCO Mixed Heritage Site management principles using the Blue & John Crow Mountains case.
- Critique all-inclusive resort economics versus community tourism economics with measurable indicators.
- Design Reggae-diplomacy itineraries that compensate cultural originators rather than appropriating their work.
Host-Country Partner Institutions
- Jamaica Tourist Board
- Ministry of Culture, Gender, Entertainment & Sport
- University of the West Indies (Mona Campus), Department of Tourism Studies
- Jamaica National Heritage Trust
Field-Study Sites (Phase 2)
Bob Marley Museum (Kingston)Blue Mountain & John Crow Mountains National Park (UNESCO)Port Royal underwater archaeology siteTrench Town Culture Yard
Real Capstone Briefs
Each cohort selects one of the following briefs and presents the deliverable to host-country stakeholders during the Phase 4 capstone defence.
Capstone 1
Trench Town Living Heritage
Design a community-owned tour product for Trench Town that channels revenue to original residents while presenting Reggae history with academic rigour.
Capstone 2
Blue Mountains Coffee Trail Carbon Audit
Conduct a carbon-footprint audit of the Blue Mountains coffee-tour value chain and propose a regenerative-tourism certification scheme.
Capstone 3
Port Royal Underwater City
Develop a public-engagement strategy for the Port Royal underwater archaeology site as a candidate UNESCO World Heritage submission.
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Join the Jamaica Cohort
Lodge your expression of interest using the unified registration form. The Office of the Registrar will contact you within five working days to open your applicant file. Acceptance documents (the formal offer and visa-support letter) follow on successful review.